creating and managing campaigns

With a demonstrable track record in the conception, management and execution of high profile, national campaigns particularly in the small business and enterprise sectors.

A wealth of experience in stakeholder relationship building, high-profile event management, digital marketing, public affairs, media and public relations.

Campaign delivery has included the development and delivery of Small Business Saturday, the UK's most successful small business campaign, since its inception in 2013, and Do It Digital, which aims to promote the benefits of greater digital engagement among small business owners.

about us

michelle ovens MBE

Michelle is a broadly experienced Director of small businesses and campaigns, targeting engagement of multiple stakeholders, including government, big business and media, to deliver specific aims.

As Director of peak b Ltd Michelle oversees a number of national campaigns, managing a skilled team to support delivery of these campaigns both online and in communities across the UK. Michelle works closely with central government, local government, small business groups, corporate supporters, small businesses and all forms of media.

Michelle was awarded an MBE for services to enterprise in the Queen's Birthday Honours summer of 2015.


claire mulry

Claire has a wealth of experience in project management and the development of key strategic relationships for the growth of multiple campaigns.

Claire has over six years' experience in project and account management, working with and influencing local and central government, charities, public sector, trade bodies, large corporates and SMEs. Claire has worked on the growth and development of the Small Business Saturday UK campaign since its third year in 2015 and the launch of the Do It Digital campaign in 2015.


howard robinson

During nearly 30 years in consultancy pr and marketing, which has included two spells as a director of UK Top 150 consultancies, Howard has worked across a diverse range of market sectors and industries.

He has a demonstrable track record in conceiving and implementing marketing and communications programmes that are relentlessly focused on achieving specific communications and business objectives and doing so in a manner that no only upholds organisational reputation but advances it as well.

Confident and experienced at operating at board and CEO level and providing confidential counsel to senior clients, Howard has particular expertise across a broad range of sectors working for both blue chips and SMEs with a particular focus on Marketing & PR strategy; Media Relations; Event Management; CSR; content generation and social media for marketing.


caitlin osborne

Caitlin has much experience working in small businesses and start ups. As well as being Officer Manager at Small Business Saturday she also has her own business 'Design Caledonia'. Her business helps support and promote the best of Scottish manufacturing and design. With her knowledge of working in start ups and events Caitlin likes to apply this to the campaign as well as organising all the troops and collateral.


richard lee

Richard joined us after cutting his teeth in the finance industry in Paris. Now in charge of business development, he manages corporate relationships for the campaign and delights in sourcing and securing new supporters. Outside of work, he enjoys cooking, music and is pretty useful on the lacrosse pitch.


pippa cox

Pippa is an award winning Digital Marketing Apprentice who looks after the day to day running of the Small Business Saturday's Social media accounts. When she isn't at work she enjoys being in the company of her family, friends and of course her cat!


hannah lane

Hannah is a trained writer and filmmaker who passionately believes in the work that small businesses do. Having worked for many independent companies (and also for herself) she wanted to join the campaign to champion small businesses and help create video content for those who feel they might not be able to afford it.